Mallinckrodt approached us to design a brochure for their product, Acthar, when a new indication as monotherapy for the treatment of Infantile Spasms in infants and children under 2 years of age was approved.
The visual direction was to incorporate children, family, and ethnic diversity into the piece while maintaining a tie to previous literature and the brand.
In addition, production challenges were that the piece needed to be small enough to be placed in racks and/or a display in a doctor’s office while remaining content-rich and including the full prescribing information, which required a pocket built into the piece.
