GSK tasked our Public Relations division to host a media event in NYC where the public could attend a cooking class to prepare and taste foods typically considered difficult to eat while wearing dentures.
This event was to tied to their “Live Loud” campaign. Visuals, as well as the physical environment, had to reflect the feeling portrayed in the photography of the campaign.
We tied the campaign to all aspects of the event, from invites, to table-tents, to the decor in the room.
ClientGlaxo Smith KlineYear2015ServicesEventsArt DirectorSandeep JambhekarDesignerEmirys Brito, Jennifer Vana
