One of our favorite non-profit clients, Mary’s Place by The Sea, approached us when they were looking to solicit donations to help fund the construction of their new home. One of the most-successful donation avenues in the past for the team was through the mail.
The design challenge was to utilize a newly developed brand with a mix of their old brand elements, to ensure recognition. A key to success was to solicit donations at several different levels and tie them to specific services of facilities to personalize the donation level.
