Medicines 360 – a non-profit, women’s health, pharmaceutical company – on the heels of their very first FDA approved product, tasked us to elevate the user experience, clarify their corporate message and incorporate their updated branding into a new website.
From research, to architecture, to content, to design and development, the entire site evolved through three significant version changes to accommodate their developing corporate brand messaging and brand identity.
The unique challenge of this project was understanding and working through the requirements for approval in this new classification of company. As partially pharma and partially non-profit, there was a delicate balance of regulated vs. unregulated content.
